The first poster I worked on was based on nocturnal wildlife. The animals I chose to illustrate for this were an owl, a fox and a bat. I wanted to include nocturnal flowers too so in the bat illustration also includes Nottingham Catchfly flowers: one of the few flowers to open its petals during the night. The background of this poster was also cooler toned to represent a later stage of dusk.
The second poster was based on diurnal wildlife and shows rabbits, deer and a squirrel settling to sleep for the night. It also included some flowers like I did in the first poster however in this poster they were drawn with their petals closed for the night. I wanted to show the animals preparing to sleep for the night, as opposed to them already be sleeping as that might suggest a later point in the night. This poster using a slightly warmer background colours to try to represent an earlier stage of dusk than the nocturnal poster.
This project required the design of two A2 poster based around the subject of dusk. My initial ideas for the posters were based around the idea of exploring the different phases of dusk: civil, nautical and astronomical dusk. After more research I settled on exploring dusk as a transitional period from day to night: particularly the idea of dusk being the time nocturnal wildlife wakes up and diurnal wildlife falls asleep.
I decided to design one poster focusing on nocturnal wildlife waking up for the night and the other focusing just on diurnal wildlife settling down to sleep and to use illustrations of this to form the letters of the word “dusk”. I chose to create the posters using an illustrative style that was similar to styles that are used in children’s storybooks, with the intention that the poster could be used as a way to introduce young children to the idea of nocturnal and diurnal animals. The idea of aiming the posters at this audience also influenced my choice of the wildlife in the posters all being woodland animals that would be familiar to young children but also keep a consistent them across the posters.
The colour palette used in both posters was inspired but the colours of a photograph the sun setting over a forest. A challenge I faced in creating the posters was being able to make the illustrations fit as naturally as they could into the shapes of the different letters which took quite a lot of trial and error to find the best layouts.
I think the posters ended up fitting the target audience well and are a good representation of my approach to design: incorporating playful illustrative elements.